How to Write Effective YouTube Video Description in 2021

effective YouTube video description


Writing compelling descriptions comprises, summarizing your content by stressing its key points, harnessing relevant keywords-links-hashtags, conveying value proposition, using casual language, persuading with calls to action, driving the target audience to increase your YouTube videos reach and discoverability. In fact, many YouTubers, buy organic YouTube subscribers to increase their search rankings.

YouTube video Descriptions create detailed data highlights notifying YouTube’s algorithm of the type, sort, or category of your content to be indexed by it according to the relevancy purposes.

 

Best Practices for writing an effective YouTube video description

1.     Identify & meet your target audience needs

Ask yourself, what value proposition will you provide to your targeted audience? Do you want to educate, entertain, or inform them? Design a customer persona to dose the needs accurately with your content. This mechanism will help guide content’s production and give birth to decisive description and promotion. Remember to create for your audience.

 

2.     Conduct comprehensive keyword research

Harnessing related keywords into your YouTube video description gives YT additional information about your content. You can include the long-tail keywords here. The platform’s algorithm prefers keywords in your video description. Hence, you must optimize your content to maximize search traffic to your video.

3.     Optimize for CTR (click-through-rate)

 70% of millennial YouTubers use videos to learn new things. Therefore, you must formulate clickable descriptions that solve real problems.

 

4.     The first 3 lines need to be considered

The first three sentences are important because this segment shows up in more places than any other part of the description. More prominently, this is the part that appears in YT search results - users can read this even before they click your video.

 

5.     Disclose the type of video you create on your channel 

You must showcase the best performing videos to your channel description - videos that bring value to your viewers.

You can convey your message to the audience about the types of videos you produce – they could be seminars, demonstrations, edifying content, game, product reviews, etc.

You can update the description of your YouTube video as you observe the development of your channel.

 
6.     Using Hashtags in your video’s description

You can use relevant hashtags (#) in video descriptions to help viewers find your video when they search for an explicit hashtag.

When you upload a video, you can enter hashtags (#hashtag #example) in your video’s title or description. Hashtags in the video description are links that users can click on to go to that hashtag's search results page to see more complimentary content.

 

7.     Tell the viewers what your video is all about

If you misrepresent your videos, viewers will stop watching them. This will harm your search rankings — as well as your channel status.

Avoid clickbait titles and extraneous keywords. They might help you rank at first, but YouTube’s search algorithm will catch on sooner or later.

 

8.     Upload your channel schedule-

The best YouTube video description includes your uploading schedule which is very important to drive your target audience to return to your channel. Remember don’t make a promise that you cannot keep; you have to stick to the proposal that you have disclosed in your description.

 

9.     Measure effectiveness: 

You must find out how your description looks on different pages and devices, along with how it achieves objectives in YT Analytics, to know if it’s fascinating viewers.

a.     To make sure the most important information is visible, preview the description in YouTube search, on the video’s watch page, and on various mobile devices.

b.    Make your video appear in the YT search. Analytics can tell you what keywords lead viewers to your video. If any important themes of your video don't appear in your search report, it may be because you never added those words in your description. Assume you're searching for your video: what would you type into the search bar? Then target those words in the description.

 

 

I hope you found this a useful blog on how to write an effective YouTube video description in 2021


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