How to do YouTube Keyword Research using Tools (2021)

According to Moz, “In terms of SEO, keywords are the words and phrases that searchers enter into search engines”.

Thus, YouTube keywords are words / phrases used in a YouTube video title, description or tags, that give YouTube’s algorithm indication to what the video is about and then it, categories it in the SERPs accordingly. 

49% of marketers report that organic search has the best ROI of any marketing channel (Search Engine Journal)

YouTube keyword research is a practice search engine optimization, YouTubers use to find the search terms used by their target audience into search engines when looking for general information, entertainment, product or service.  There is no greater barometer of your target audience intent than search. Unless you do effective keyword research, you won’t be able to get your videos in front of the target audience that wants to see them.

YouTubers use these terms and phrases to optimize their video titles, descriptions, tags, etc., to achieve better ranking, discoverability, to get YouTube subscribers, be in recommended videos, so that YouTube associates their videos with a particular niche while indexing, as the decisive goal is to drive good traffic, watch time and subscribers. 

 

How to do YouTube Keyword Research?

28% of local searches result in a purchase (Think with Google)

You must target keywords with high search volume and low competition to get more viewership.

This can be done through comprehensive keyword research tools such as Keyword Planner, SEMrush, Ahrefs, VidIQ, TubeBuddy, YouTube suggestion etc.

For example, if you are creating a video on “how to live a healthy lifestyle”, you can use keywords such as,

How to maintain a healthy lifestyle

How to live healthily

How to start a healthy lifestyle

How to lead a healthy lifestyle

How to start living a healthy lifestyle

 

Now, we’ll explore some of the best keyword research tools and how you can use them.

 

Tool #1: YouTube Auto-Suggest Feature

It is one of the best keyword research tools and works just like Google Suggest.

Just enter a word or phrase in the YouTube search box. It will start suggesting keyword ideas related to your seed keyword.

These suggested keywords are absolutely relevant and popular.

Why?

Because these are the keywords that your target audience search. Plus, you can also get the long tail keywords here to reach more specific audience.

Pro tips

·       Put an underscore (“_”) and one space before your searched keyword/search term, YouTube will instantly show you some word suggestions that appear before your searched keyword.

·       Put any alphabet next to your search keyword and it will add a few words as suggestions, lengthening your keyword.

Tool #2: Ahrefs Keywords Explorer

This is one of the widely used keyword research tool to find highly relevant keywords. You can leverage Ahrefs Keyword Explorer tool to discover a lot of exclusive keywords you can target. Just type one or two seed keywords in its search box and get 10,000 of relevant keyword suggestions. Select the keywords with the highest potential. When you study the list of keywords, you can smear numerous filters for different keyword metrics such as search volume, keyword difficulty, traffic potential, clicks, etc.

 

Tool #3 Google Keyword Planner

In order to use the Google Keyword Planner, you NEED to have a Google Ads account. After setting one, click on “Discover New Keywords” and “Get search volume and forecasts”. You can enter multiple keywords into this field and then press enter. For example, if you run a gluten free food store that sells cookies, you’d want to enter terms like “gluten free desserts” and “wheat free cookies” here. Add ideas gyrating around your seed keyword, set your location and hit ‘search’. Download your keyword report and bravo, you get all the keywords that your target audience is searching for.

 

Tool#4 Keywordtool.io

Built by digital marketing whiz Robert Jung, KeywordTool.io is formulated to make finding auto-complete keywords a breeze. It is a freemium tool that is fundamentally an indiscriminate YouTube autosuggest scraper. Just enter a keyword and the tool will generate up to 750 similar search items. You can find out the search volume and competition for a certain keyword and search different URLs to discover and analyse your competitors’ keywords using this tool.

 

Tool# 5 SEMrush

SEMrush offers intuitive keyword research tools to support Youtubers increase good traffic organically and beat their competitors. It provides a database of over 20 million keywords to choose the best ones for your content. You can get a list of related keywords based on your seed keyword. With material information and popular keywords, you can produce advanced and provocative content ideas based on what your target audience wants to see. It helps you to save time by managing keywords, pursuing performance metrics, and more.

 

Tool# 6 Google Trends

Gauge the YouTube optimization with the audience’s genuine interest.

You can start leveraging Google Trends to find the popular keywords. To do this, just type in your primary keyword, specify 'YouTube Search', then select the demographical location, category, and time period at which to narrow down the results.

 

Techniques to focus:

 

Leverage YouTube Analytics

Analytics is a latent keyword research treasure-trove.

YouTube Analytics represents the exact keywords that the target audience use to find your videos.

You may explore a keyword that you’re not optimizing your videos for. According to YouTube, if you add that “missing” keyword to your title and description, you can get even higher rankings for that term.

 

Leverage Google videos result keywords

The #1 result in Google gets approximately 32% of all clicks (Backlinko) To drive your target audience more, you need to rank your videos in both the search engines YouTube and Google.

So, find “Video Result Keywords”.

Google only shows video results for induced keywords.

Keyword that munches a video result are known as “Video Result Keywords”.

In order, to optimize your video for a keyword, search for that keyword in Google.

If you see one or more YouTube videos in the search results,

Voila! you’ve just uncovered a Video Result Keyword. Optimize your video around that Video Result Keyword, and rank your video in Google too!

 

I hope you understand well, how to do YouTube Keyword Research.

So, optimize your search presence now!

Feel free to share!